Perhaps IM marketers feel podcasts are not cool or effective in marketing. There’s a perception that they’re like radio shows or online radio stations. However, marketers can use the content in podcasts in a similar way as an article. Also, if you really wanted to go all out, it’s possible to charge for it. You can send it out into the internet for free. Once you’ve built up an audience you can sell pretty much whatever you want to them. Here are just a few points about making your own business podcasts.
Always add your old podcasts to an archive so any new subscribers can take advantage of them. If people start to really like your podcast they will recommend you to others. So just think about all the material in your archives, so new arrivals can listen to them. Publishing your archive has many benefits, and that’s another one right there. Simply stated, you’ll be able to build more business relationships with people and make more sales by skillfully using your archives. Developing high quality podcasts is highly recommended because you want people to listen to them and respond favorably. Also, you can auto-archive your content by using a blog, so it’s really very simple and easy. Of course you’ll need some quiet place to do this. Don’t get overly concerned if you still manage to capture unwanted sounds because you’ll simply edit those out in the end. Nothing diminishes your podcast more than the sound of a phone ringing, a kid calling for your attention, a pet making noise or the sounds of cars driving by. Also, your mic will have an easier time detecting your speaking if it’s as quiet as possible. If your mind is not on the possibility of being interrupted, then your podcast will be better.
You should try to gain feedback from the people who subscribe to your podcasts. It’s always best to be impersonal about it, so just ask for good and negative feedback. Don’t be too worried about what anyone may say because you can improve and increase conversions. Of course you can always ask for topic suggestions. If you have a slightly fragile ego, try to just work through it all and do it. Asking for other people’s opinions is powerful because it makes them feel valued. Plus, when you use those suggestions, the people who made them will form a stronger bond with you. Don’t deny or ignore the benefits of doing this because there are strong benefits and really no downsides to it.
It’s all about getting your content and message out to your audience, and podcasting can do that for you. Also, you can charge people for access to your content, or do what most do and give it away for free.
Regardless of whether you’re an affiliate or not, you can effectively market your promotions using podcasts. It’s all about trust just like doing anything else, but after you have that you can achieve quite a bit as long as you keep offering high value. It is a win-win situation.